Oaxaca Mojada

Two weeks ago Ben and I had a chance to meet Tatiana Godoy Betancur - she's the woman behind the olfactory studio, Olear. She was poised, friendly and so happy to talk about her new project, Oaxaca Mojada. The scent was developed as an encapsulation of the memory and feeling of being in Oaxaca , Mexico during the rainy season. It was also the product of a residency at Pocoapoco.  The scent, with notes of dirt, mezcal, and lime came to life through the space's textural installation, beautiful black clay vessels fired by artisans in Oaxaca, and the most delicious tamales. The evening's experience confirmed my curiosity in the residency. Pocoapoco describes the experience (and I'm paraphrasing here) as a time to research, retreat, create and have conversations with community. What a welcome respite to the hustle! 


Beautiful vessels guarding the coveted vials of fragrence and mezcal.


Display - it was a little intimidating to disrupt the dirt pile in order to test the scent. 


MUY YUM! And beautiful ceramics by Arc Objects

Sculpt Denim

In other news, the identity system I developed for Sculpt Denim is live and wild.

A new fabrication from Gap, these pants are intended to highlight your body in the best and most comfortable way. I wanted to use a typeface that functioned in a way that was somewhat classical but still felt really relevant and modern. Also - super chiseled. Dala Floda from Commercial Type was the perfect fit. Really excited to expand the global brand's typographic representation! 

Peep on gap.com. 

I made this today thinking about all of the incredible, empowered, wickedly smart women I know and love marching out there. Our mothers did before us, and our children moving forward will understand and respect their bodies, know their worth, and embrace diversity in the best possible way.


#participate #solidarity #thefutureisfemale #sisepuede #thankyou

This is kind of a cool, random thing...

This is kind of a cool, random thing that happened to me at my office gig. I was selected to be the first face of Gap's new BTS social series #BehindTheGap. Luckily, I was finally able to find a pair of 1969 jeans that fit me in a way that I liked, pulled some supporting details from my closet and went on an iPhone shoot around TriBeCa with Amy Stone.  Amy was super sweet and an interesting person to get to know a little better. She somehow was able take the awkwardness out of posing on busy downtown sidewalks. Amy also asked me to answer a few questions to fuel the post blurb. The final was edited down significantly so I thought it could be fun to share the full guy here. 

Describe your personal style and what you’re influenced by:

Edited, comfortable, often utilitarian but sometimes feminine with worldly details. I've always been an active observer and as an artist, a bit of an escapist. I grew up watching a lot of old movies and also spent a lot of time around diverse, creative characters that all saw the world through their own specific lens. Being constantly surrounded by these visual storytellers undoubtedly influenced how I present myself to the world. I think about subtle details, like the puckering on the back of of a blouse that makes it hang just right, or the atypical weave of an alpaca cape that reminds me of the photo on the back of an old album cover. I like to pick things up on road trips and when I wear them I still feel like I'm on a little bit of an adventure. In the same vein, I love hunting for vintage. The shirt I'm wearing today is the end product of a late night internet wormhole when I tried to find the shirt Steve McQueen wore in the Magnificent Seven. I could probably wear that outfit for the rest of my days and be happy. Mind you, this isn't that shirt (or that outfit), but some men's western wear that does double time as a blouse and tunic.

That being said, the post went up late Tuesday night and already has over 10K likes - who knew? See the post in realtime here!


M+B Forever

Finally taking a minute this weekend to sit and reflect on our engagement party. When I told Ben I was thinking about doing air plants as a favor, so people could let love grow with them back home, he really liked the idea, and his first comment was - "Let's make a stamp!" So, that night I got to sketching a groovy little seal for us inspired by some lettering I did to commemorate one of our trips out west. After some drawing, I vectorized this guy, and then Ben found a stamp man. Within 72 hours we had our mark! Hoping to continue to post more personal projects and process in the very near future. 


Trying to start a relationship with a new printer in New York can be pretty intimidating. Where to even start?! What are the budgets? How how prompt and clear is the communication? More importantly, what are their capabilities and how is the work? 

I decided to reach out to Aldine based on their client roster, proximity to my office and surprisingly enough, Yelp! reviews. One in particular made an impact. A person frantically trying to find a place to print a resume before an interview went to Aldine thinking it was more of a Kinkos, and was met with kindness as well as two free copies of their CV. How could I not want to know about this place? 

After a few positive email interactions and client OK, I visited Adline's shop this morning and was incredibly impressed! The staff was super courteous, welcoming and really listened to everything my client and I had to say. My inner printer was so excited to go on a tour of the shop and get close to the presses. Ah yes, the smell of sticky, shiny, ink! All of the work was super sharp, thoughtful and held to a very high standard. Also - everyone on press had a really good vibe. Those things matter, you know? 

These guys were super inspiring. Now I'm dying to get inky again. Sad to say I haven't had press access in a few years so all of my personal printing has been relegated to stamping and hand pressed linocuts. I don't think I've ever felt this good after a Tuesday morning meeting. Shout out to the awesome folks at Aldine - thank you for doing it RIGHT!