A few weeks ago DJ Ayres asked me to make some art for a New York centric mix. The creative direction was to develop something that felt iconic and city-specific without being the Brooklyn Bridge. As someone who navigates this crazy place daily, my first thoughts were taxi cabs and pizza parlors. Two things you can't visually escape but also don't mind seeing — subliminal familiar comfort, in a way. That morphed into drawing an updated version of the classic "Ayeeee" pizza box chef, and integrating the title + The Rub's logo in a way that felt like a party pizza box, but also was still legible at tiny thumbnail size.