In other news, the identity system I developed for Sculpt Denim is live and wild.
A new fabrication from Gap, these pants are intended to highlight your body in the best and most comfortable way. I wanted to use a typeface that functioned in a way that was somewhat classical but still felt really relevant and modern. Also - super chiseled. Dala Floda from Commercial Type was the perfect fit. Really excited to expand the global brand's typographic representation!
Peep on gap.com.